Tuesday, June 2, 2009

A review is only as good as the reviewer

Yay! Trip Advisor has recently added an invaluable feature to its reviews: a history of the reviewer right next to their screen name. We use Trip Advisor a lot; in fact, we never book a hotel without checking it out first. Trip Advisor is a free travel guide and research website that hosts reviews from its users and other information designed to help plan your vacation. The review database is sizable, with reviews of over 400,000 hotels and over 90,000 attractions around the world. Most reviews are helpful and really go above and beyond what you might find on a hotel-booking site but occasionally there are extreme reviews; either extremely favorable, or extremely poor. When I see those, I always look up the history of the reviewer to see if it’s just a troll or a one-time reviewer venting over a single bad experience which completely skews their review. Well now, you don’t even have to leave the page to find that out; you can roll your mouse over their names and see immediately how many posts they’ve put up and if you actually want to see some of the past reviews, that information is one click away. Now this already great resource is even better!

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